![]() “What makes Studio really unique is our ability to have the world's best instructors, and to break down this idea of, like, the fourth wall between our members and our instructors,” said Lisa Niren, an executive at Studio. The fitness app allows users to become part of the boutique experience whenever they want by providing convenience and ease of access. Banking on even more growth in the tech/fitness overlap, Studio is settling into a growing market: busy professionals who need the flexibility to put in a workout. The fitness industry continues to boom, and a big factor in play is the embracing of technology. The use of fitness-related apps has increased 330% over the past few years and the wearable industry now touts $6.4 billion in 2018, Yahoo Finance reports. Learn about 24 Hour Fitness’ new approach. “Science can impact long-term behavior change of the global population and will ultimately reinforce our new strategy to create healthier, happier people,” said Chris Roussos, CEO of 24 Hour Fitness. This program leverages behavioral science for new techniques to get people to stick to healthy habits, even months beyond the New Years’ resolution boost. The app will also connect with The 24 Hour Fitness Daily Workout Challenge, where members can participate with friends or “on the go.” A major aspect of this new approach is the partnership with Behavior Change For Good’s StepUp Program at the University of Pennsylvania. Your Way.” A part of the initiative features The 24 Hour Fitness Fit Plan, which includes a free appointment with a fitness professional, a tailored seven-day workout plan, and an app. The club chain is taking on a new, personalized approach: “Your Results. For example, 24 Hour Fitness has created a “game-changer” for the fitness industry, according to a press release. One way to keep these members coming back is to help them realize that there are plenty of opportunities to begin creating healthy habits. News found that about 80% of resolutioners-people who join a gym in January to fulfill a New Year’s resolution-quit by February. ![]() If your gym’s New Year’s resolutioners made it through April, congratulations! Because U.S. Here are five ways to make your health club more inclusive, according to IHRSA’s own Alexandra Black Larcom.Ģ4 Hour Fitness Eyes Industry Revolution Using Science A focus on inclusivity at gyms could curb these feelings, as Planet Fitness’ success suggests with their “Judgement Free Zone” branding. To get out of a plateau would be to change up the routine, as some personal trainers would advise, which cycles back to the anxiety of starting a new fitness routine. ![]() Not only is getting to the gym stressful, as the study suggests, but two in five who have established a routine note feelings of being stuck in a physical rut-with no positive changes to the body. Even those who said they do visit a gym still feel a sense of intimidation, with 47% saying they were still uncomfortable, especially while working out next to someone extremely fit. A third said the idea of getting into shape was anxiety inducing, while a further 48% said the number of fitness regimens, routines, workouts, and classes was daunting. A study of about 2,000 people examined attitudes surrounding efforts to become fit-and the results may shine a light on how to address the larger inactivity epidemic. ![]() About 50% of Americans feel too intimidated to develop a workout routine around other people, according to the New York Post. ![]()
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